See Also: Mental accounting(finance)
mental branches of mental nerve(medicine)
Tax lot accounting(finance)
accounting(dictionary)
accounting(encyclopedia)
Tax accounting(finance)
accounting(dictionary)
Accounting(money)
Accounting(medicine)
Cost accounting(finance)

Mental accounting (finance)


An economic concept established by economist Richard Thaler, which contends that individuals divide their current and future assets into separate, non-transferable portions. The theory purports individuals assign different levels of utility to each asset group, which affects their consumption decisions and other behaviors.