See Also: Mental accounting(finance)
mental branches of mental nerve(medicine)
Accounting(medicine)
Tax accounting(finance)
Tax lot accounting(finance)
accounting(dictionary)
accounting(encyclopedia)
Accounting(money)
accounting(dictionary)
Accounting liquidity(money)

chickweed (iou) and Mental accounting (finance)


chickweed (iou)



chickweed noun. LME.
[from CHICK noun1 + WEED noun1.]
Any of numerous small white-flowered plants of the family Caryophyllaceae, and esp. of the genera Cerastium and Stellaria; spec. S. media, a common weed. Orig. more widely, any of various similar weedy plants.
jagged chickweed: see JAGGED adjective1. mouse-ear chickweed: see MOUSE noun. water chickweed: see WATER noun.
Comb.: chickweed wintergreen a plant of the genus Trientalis, of the primrose family, bearing a starry white (occas. pink) flower above a whorl of obovate leaves, esp. T. europaea of Eurasian upland woods and moors (cf. star-flower s.v. STAR noun1).

Mental accounting (finance)


An economic concept established by economist Richard Thaler, which contends that individuals divide their current and future assets into separate, non-transferable portions. The theory purports individuals assign different levels of utility to each asset group, which affects their consumption decisions and Other behaviors.