Comparative Advertising (money) and Vineberg, Arthur (medicine)

Comparative Advertising (money)

Definition: Practice of advertising by comparing the product's advantages and benefits with its competitors. Similar to the Marketing term knocking copy.

Vineberg, Arthur (medicine)

Vineberg, Arthur
<person> Canadian thoracic surgeon, *1903.

See: Vineberg procedure.

Sites

Adsense

About

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